The 4 Ps Every Business Needs

The 4 Ps Every Business Needs

You’ve heard it before, and you’ll hear it again: this year has been rough. Businesses in every industry have been rocked to their core. For many businesses, marketing budgets were cut; events were postponed, and promotions had to be cleverer. Small businesses were...
You need to write a marketing plan today

You need to write a marketing plan today

According to some sources, nearly 50% of the American workforce is employed by small businesses. Every day that the pandemic remains to linger it only threatens to widen the divide of prosperity between corporate business tycoons and small business underdogs. Many...
Indecisive about Google Ads? Let’s fix that…

Indecisive about Google Ads? Let’s fix that…

Google ads are expensive, complicated, and confusing. There are so many variables involved in committing to a Google AdWord campaign that it can raise more doubts to your resolve than solutions to your problems. So here is a simple two-stage test to check your current...
Stop Spamming Your Audience

Stop Spamming Your Audience

Spam: we don’t like it in our sandwiches, we don’t like it in our inbox. We have spam in our work email, our school emails, and our personal emails. We sign up for things and get spam, we don’t sign up for things and we still get spam. We opt-out of emails and we seem...
Check For Critical Marketing Wounds

Check For Critical Marketing Wounds

The world of marketing is so complicated and someone with little budget and zero knowledge or experience will struggle trying to figure it all out on their own. So if you are that person and you don’t want to hire someone, I’d like to show you two critical areas you...
Handling stress at work and staying motivated during the pandemic

Handling stress at work and staying motivated during the pandemic

By Kyle Hotchkiss Over the course of my work history I have had the privilege of working for a few small businesses and one thing became very clear to me very quickly: operating a small business is emotionally taxing for both the owners who run them and their project...

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